Donatella versace designer biography
Everything You Need To Know. But in the light of Donatella's insistence that Versace is no longer run as a family business, her newfound interest in mentoring young designers - she has taken a keen interest in Christopher Kane's career, and promoted that of Norwegian designer Kristian Aadnevik - takes on a possible new significance. The goodwill of the fickle fashion world ebbed as fast as it had swelled, and the pressure of saving the Versace name and business proved too much.
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It was during the rebuilding process that Donatella showed her other talent - public relations. Another of the tactic she developed to ensure the visibility of the brand was to use well-known models for the catwalk shows which would generate press coverage.
These days, the label is more in tune with the modern woman, while retaining her brother's original ethos. Pictures Of Donatella Versace.
Out of tragedy
Versace was born in the Italian city of Reggio Calabria as the daughter of a personal financier to the Italian aristocracy. She is the youngest of four children in her family. Inshe enrolled at the Florence University in Italy to pursue languages.
Donatella Versace Fashion Designer
She was very close to her brother Gianni who encouraged her passion for fashion. InDonatella moved to Milan to work with Gianni, first as a design assistant and later in the public relations department.
She was the only person who could contradict her brother with her constructive criticism. She plunged into the fashion world during the s. Therefore, Gianni Versace started to reconstruct to company organisation short before his death in mid Since Versace's death, the management still holds on to these plans.
Since Donatella's daughter Allegra is the sole heiress of the Gianni's wealth, Donatella will control the majority of the comapny assets. Our picture shows the regional divisions of sales contributions.
Distribution The introduction of the Versus-collection to the New York-designer shows in marked the beginning of an expansion of the North American business for Versace. This move was accompanied by the opening of various new stores and shop-in-shops in America.
Around the world the Versace S. Santo Versace announced inthat this amount will be significantly reduced in order to cut costs. Distribution Wares are sold in more than company-owned boutiques and about 1, other stores in 60 countries worldwide.
Occurring almost 20 years after he unveiled his first fashion collection infounder Gianni Versace's murder put IPO plans on hold -- the company has since reorganized, dumped some licenses, and is cutting costs.
In the mid-Seventies, Donatella became the "muse and critic" of her brother Gianni, who had established his eponymous Versace label. He later gave Donatella her own label - Versus.
In the Eighties she had two children - Allegra, born inand Daniel, born in When her brother Gianni was murdered in JulyDonatella took the reins of the Versace empire, keeping it a major player in the fashion industry. It was Donatella's daughter Allegra - then aged 11 - who inherited the lion's share of Gianni's fortune - a 50 per cent stake in the Versace brand.